The Princess Shop
The Princess Shop

meet us

Meet Us

Executive Director

Kelsey Murphy (she/her) is new to The Princess Shop as of early May 2019. Kelsey sits on the board of Girls Rock Saskatoon, a local nonprofit that is dedicated to the empowerment of female, trans, two-spirit, and gender non-conforming youth and adults through collaborative music creation and performance. She is also a board member, player, and team captain of the Saskatoon Valkyries. Kelsey is a recent graduate of the Edwards School of Business, majoring in Management and has completed the Honours Program. Her honours project focused on nonprofit and charitable organizations' experiences with sponsorship and corporate philanthropy which will be great knowledge for her to utilize with her work at The Princess Shop.


Volunteer Team

Fairy Godmother Program Coordinators

Heather Crooks started as a Social Work practicum student with The Princess Shop in September 2018. Heather enjoyed her experience so much, she stayed on as a volunteer! She completed her Bachelor of Social Work in April 2019 and is Co-Chair of the Saskatchewan Association of Social Workers (SASW). Heather spends most of her time with her two children and coaching synchronized swimming!



Tram Nguyen was born and grew up in Vietnam. She believes that everyone is capable of anything they have set their mind on and that education plays a vital role in empowering humans to determine their own identity and destiny. Tram graduated from the University of Saskatchewan with a Master’s degree in Educational Administration. She is currently working as an Employment Counsellor at Saskatoon Open Door Society. She joined The Princess Shop as a Volunteer Fairy Godmother Program Coordinator in May 2019. Tram loves how The Princess Shop is a group of women from diverse backgrounds joining hands to create as many opportunities as possible to enhance life experience of female-identified students in need.  

Fun fact: Tram is a big fan of instant noodles and she can eat them for weeks with joy.  


Next Chapter Program Coordinator

Regin Fiona Eugin was born in India. She completed her Bachelors degree in Nursing (BSN) from SRM University Chennai in India and worked there for one year. In 2010, she came to Canada as a student to do her RN preparation program and successfully challenged and completed her Canadian RN exam. In 2012, Regin got a job offer from Sunrise Health Region and started working at Yorkton District Nursing Home. She continued to work there for five years and also worked in Yorkton Regional Health Centre in the Surgery unit. She then moved to Saskatoon to work at the Royal University Hospital in 2018. She started working as a Float pool RN in three different units (medicine, surgery, and neurology) and recently also started working in the oncology/haematology department.

Regin comes from a family where education was given first priority by her parents. She strongly believes that giving education to women will make them more independent in all aspects of their life. She is always happy to support anyone who wishes to study more and always encourages them to achieve their dreams. Regin is very excited to be a part of this wonderful organization and help to uplift women in this community to achieve their educational goals. A quote by Kwegyir Aggrey which is very dear to her and inspires her is, “If you educate a man you educate an individual, but if you educate a woman you educate an entire nation."



Communications Coordinator

Areeba Bilal was born in Pakistan and immigrated to Canada in 2009. She strongly believes in the responsibility people have to each other, and the power that instills in us to invoke meaningful change. It is with this belief that she either lead or started several clubs at school while in the Saskatoon Academically Gifted Education program and the International Baccalaureate Diploma Programme. She also had the opportunity to develop her skills through the Youth Co-operative Entrepreneurship Program (where she co-founded Intertwine, a social merchandise co-operative) and the Canadian Medical Association's Think Camp on Indigenous Health. She used to be a Girl Guide and Pathfinder through Girl Guides of Canada and has volunteered with Child and Youth Friendly Saskatoon, Sherbrooke Community Centre, and Kumon Math & Reading.

She is currently a member of the Saskatoon Community Foundation's Youth Advisory Council and President of PennyDrops USaskatchewan. In 2018, Areeba also earned the SHAD Fellow designation after being nominated to attend the award-winning enrichment and entrepreneurship program, SHAD, which puts students through an intense experiential learning program that empowers them to become change makers. 

Areeba is currently working to complete a four-year Bachelors of Science in Kinesiology at the University of Saskatchewan, after which she intends on applying to medicine to obtain a medical degree (MD). She also works as a Data Analyst/Research Associate at Insightrix Research


Fundraising Coordinator 

Emma Le is from Vietnam. She came to Saskatoon for PhD studying at the University of Saskatchewan (UofS) in 2015. Emma is currently working as a postdoctoral fellow at the UofS with a project about cystic fibrosis. She has been volunteering at The Princess Shop since August 2019. 

"I have been learning and having a lot fun with the volunteer group. I love travelling and outdoor activities, especially hiking. So I hike anywhere I travel."


Volunteer Representatives

Sarah Hadley grew up in North Battleford, Saskatchewan and moved to Saskatoon in 2017. Sarah is a University of Saskatchewan Student pursuing a 4-year Bachelors of Science in Psychology. Sarah intends on applying to the College of Medicine at the University of Saskatchewan and eventually obtain a Medical Degree (MD) and specialize in either pediatrics or obstetrics.  Sarah has many interests such as dancing ballet and playing clarinet with the Concert Band at the University of Saskatchewan.

Sarah believes in helping others and that organizations such as The Princess Shop can make a large impact on communities like Saskatoon. Sarah is excited to work with The Princess Shop and help students of all kind reach their graduation day and beyond. Sarah strives to help others in any way possible, and The Princess Shop gives her the opportunity to do so and make an impact and relate to women her age. 

Yaxian Cai is from Shanghai, China. She came to Saskatoon in September of 2018 and is pursuing her master’s degree in linguistics at the University of Saskatchewan

Yaxian is always enthusiastic about volunteer work. She was the minister of the Volunteer Department of School Red Cross Association when she was an undergraduate in China. Different activities, including organizing regular blood donation drives and visiting orphanages, gave her fulfillment and enhanced her faith to help others. 

Now, she is a Volunteer Representative at The Princess Shop. She is so excited to join in this warm group to help all the girls. Yaxian believes that it’s every individual’s effort is important in making changes, so she encourages people to not hesitate to help others because every step you make is important.



Kenzie Sanderson grew up on a farm in rural Saskatchewan and moved to Saskatoon in 2009. She is currently enrolled in Edwards School of Business and plans to pursue a career in the non-profit sector. Kenzie started volunteering with the Princess Shop in July, 2019 and is excited to work with her fellow volunteers and all of the Princess graduates. In her free time, Kenzie enjoys reading, exercising, and playing with her dog Otis. 


Kayleigh (she/her) is a two spirit metis woman originally from Northern Manitoba. She has been working in Government for 12 years, most recently helping incarcerated women reintegrate back into the community. Kayleigh stepped into the Princess shop last spring to donate dresses and inquired about volunteering. She quickly found a community of like minded individuals and is proud to now be a core volunteer. Kayleigh has a background of organizing different charity events; in recent years she has co-ordinated a Christmas Hamper project through her workplace which fed many families from the core neighbourhood during the Christmas season. Kayleigh is passionate about helping people and is starting part-time studies to obtain a Bachelor of Social Work.


Dress Program Support Team

Maddison Toombs & Bonnie Chen - Coming soon!

Glass Slipper Benefit Team

Glass Slipper Benefit Coordinator

Colleen Shalley brings the values of creativity, innovation, attention to detail, dedication, and passion for helping others. Colleen always had a career vision of owning her own business. After working through numerous corporate jobs, she realized her passion for helping people. She has always had a passion for modelling because of the positive impact it can have one anyone’s life, which lead her to creating Infinity Management to focus on empowering others in key fundamental aspects of their lives. Through owning her own business, she brings the values of creativity, innovation, attention to detail, dedication, and passion for helping others. She truly believes that everyone deserves positive experiences to express who they are through relationships, modeling, and events to celebrate who they are in their own way.

In her personal and professional life, she is always looking for new opportunities to help others. When she’s not working with her clients through Infinity Management, you can find her spending quality time with her husband Matt, as well as with her dogs Buddy, Cleo, and Felix, and her cat Pepper, or playing basketball.

Glass Slipper Silent Auction Coordinator 

Marley Hartt- Coming soon!

Graphic & Creative Design - Drew Sebesteny

Board of Directors

President - Kayla Brien is passionate about building a community where everyone feels included and is committed to the process. Since 2015, through her work in employer relations with Quint Development Corporation, Kayla has been an advocate for marginalized job seekers in Saskatoon’s core neighbourhoods and their inclusivity in the workforce. She is a long term volunteer with the Canadian Red Cross, in emergency management across the province. Kayla is a past Fairy Godmother Program Coordinator and is currently a Fairy Godmother with The Princess Shop. Previous involvement with The organization has had such an impact on Kayla’s life that she was very excited to continue being a part of the organization through the Board of Directors. Kayla believes that when we empower and encourage female-identified people, it is felt throughout the community and it transcends generations. She is the recipient of the 2018 YWCA Women of Distinction award in the Community Building category, 2018 CBC Future 40 under 40, and the Canadian Red Cross 2019 Young Humanitarian of the Year.

Past President - Alexandra Archer was born and raised in Saskatoon. After completing high school, she spent a few years in Vancouver attending film school and working in the film industry before moving home to Saskatoon to begin the Bachelor of Commerce program at the Edwards School of Business.  As part of her degree, Alex had the opportunity to take part in the Governance and Leadership Development Practicum (GLDP), during which she got practical governance experience as an intern with The Princess Shop’s Board of Directors. After completing her degree in the summer of 2016, Alex began working with Federated Co-operatives Ltd. as a Supply Chain Systems Analyst. Alex is passionate about giving back to her community, and volunteers with Student Wellness Initiative Toward Community Health (SWITCH), as well as annually with the SaskTel Saskatchewan Jazz Festival. She is excited and honoured to have the opportunity to continue working with The Princess Shop as a board member. In her spare time, Alex enjoys spending time with friends and family and being active at the lake, gym, or on the soccer field.

Anna Beatch obtained a Bachelor of Commerce from the University of Alberta and a Juris Doctor from the University of Victoria. She was called to the Saskatchewan Bar in 2016 and is currently a lawyer with MLT Aikins LLP where she maintains a corporate/commercial practice and advises Aboriginal communities. Anna has a passion for traveling - she has studiedin Austria and China, volunteered for a non-profit organization in the Phillippines, and backpacked throughout South America, Europe, and Asia. 

Glenda Ball is the owner of LeadUp Coaching and Consulting Inc. and serves as a Professional Development Coach, a Team-Building / Planning Facilitator, and a Strategic Human Resources Advisor to small and mid-sized businesses in Western Canada. She is also the co-owner of Accelerate Leadership Development Services, an organization focused on developing leadership skills among post-secondary students and young professionals. Glenda's corporate experience spans nearly twenty years, including ten years in mid and senior HR and Client Management roles.  She also lived and worked in Alberta, California and Quebec before returning to Saskatchewan (this is where home is).  She is a Certified Professional Coach (CPC), a Chartered Professional in Human Resources (CPHR), a COR.E Leadership Dynamics Specialist (CLDS), a Certified Facilitator of DiSC, MBTI and Five Behaviours of a Cohesive Team programs, and is currently pursuing a Masters of Arts in Leadership through Royal Roads University.  As a way to give back, Glenda enjoys being active in the community through her roles with the Chartered Professionals in Human Resources, The Princess Shop, Leadership Saskatoon and others.  Family time is very important to Glenda.  She and her husband, Keith, have two sporty boys (hockey, football, lacrosse, gymnastics,...) and you can find them in one of the hockey rinks around town most evenings and weekends.  Good thing she loves hockey!  

Colleen Cameron - Bio coming soon!

Lillian Denton - Bio coming soon!

Lynn Flury is the Corporate Director of Marketing for Airline Hotels, a Canadian Hotel company with 9 hotels in Canada. A seasoned hotelier, Lynn spent 11 years as the General Manager at the Hilton Garden Inn in Saskatoon (an Airline hotel). Prior to this she served as VP, Director of Marketing atTourism Saskatchewan for four years. She has worked with CHIP Hospitality in Sales and Marketing, and has experience in the non-profit sector as the Marketing Director at Wanuskewin Heritage Park. Lynn has a Business Admin Certificate for the University of Saskatchewan. 

She has a passion for Saskatchewan, and currently serves as a board member of Tourism Saskatoon, and in the ast has been a board member for Tourism Saskatchewan, and as Chair of West Central Tourism, and was previously President of the SKAL Saskatoon Chapter. 

Lynn enjoys family time at Candle Lake, volunteering as a soccer Mom and spending time with her two daughters. 

Brian Hoessler is the founder and Connector-in-Chief of Strong Roots Consulting, a Saskatoon-based firm that provides research, development, and evaluation support to non-profit organizations. Born and raised in Winnipeg (though he downplays this fact during the CFL season), he has lived in Toronto, Kitchener-Waterloo, and Kingston (Ontario) before moving to Saskatoon in 2012. While in Kingston, Brian worked for a after-school support program for high school students at risk of not graduating: there he saw first-hand how encouragement and support can help build a sense of confidence that enables students to succeed. His hope is that by volunteering on the Princess Shop's board of directors, he can help the organization continue to thrive and support more students in Saskatchewan. In his spare time, Brian volunteers on the board of the Friends of the Broadway Theatre, plays trombone in the Saskatoon Community Band, and enjoys spending time with his partner Carolyn and their pug Gizmo.

Carla Loney-Tindall is originally from Alberta moving to Saskatoon in 1995. Early in her career she as a practicing psychiatric nurse working as a life skills coach with at risk and employment disadvantaged youth. She went on the complete a Bachelor of Commerce at the U of S. She has had several leadership roles in the not-for-profit sector, mainly as Provincial Director of the Children's Wish Foundation, Executive Director of the Saskatoon Public School Foundation and DCG Philanthropic Services. As a recently 'retiree' she continues to be engaged in several community initiatives both as a volunteer and board member roles with the Children's Discovery Museum, The Children's Wish Foundation, Recess Guardians and 100 Women Who Care Saskatoon. In her spare time she enjoys travel, golf, time at the cabin, water skiing, riding her motorcycle and spending time with her family.

Micah Neufeld obtained her Bachelor of Commerce degree from the University of Saskatchewan in 2016. Since graduation, Micah has been working to obtain her CPA designation (most recently wrote the CFE in fall 2018). Micah is currently employed as a Financial Analyst at Sunrise Foods International Inc, where her area of expertise relates to financial reporting and tax issues. In her spare time, Micah enjoys camping, biking, and spending time with her cat Sasha. 

Treasurer - Casie Stevens obtained her Bachelor of Commerce from the University of Saskatchewan in 2015, successfully completed the CFE in 2017, and is currently working towards her CPA designation. She is a Senior Accountant at KPMG LLP in Saskatoon where she specializes in auditing public companies. Casie enjoys giving back to the community through volunteering for programs including WE Day, Lawn Summer Nights for Cystic Fibrosis, and the Women of Distinction Awards Gala. In her spare time Casie enjoys golfing, reading, and spending time outdoors with her dog Kevin. 

Layra Farmer is the newest board member of The Princess Shop and is excited to contribute to what she believes is an amazing organization. Layra is recently retired after 36 years with the Saskatoon Public School Division. She began her career teaching English at Aden Bowman Collegiate where she was also a successful basketball coach. In 2005 she obtained her BSW and began the second phase of her career as a high school counsellor. Layra has volunteered her time with the Children’s Wish Foundation, was a board member with Saskatoon Minor Basketball and Basketball Saskatchewan as well as a member of the Huskie Women’s basketball fundraising committee. Layra’s husband Scott is also recently retired and together they have three children. Michael who works for the City of Saskatoon, Brady a lawyer in Toronto and Katie who is pursuing a career in education.

Past Board Members

Tischa Mason, Saskatchewan First Nations Family and Community Institute

Leah Bitternose, Bitternose Law

Shari Bedient, entrepreneur

Pat Cook, SIGA

Isobel Findlay, University of Saskatchewan

Kelly Gould, WMCZ

Lisa Helgason, Catholic Family Services

Leah Hientz, PIC Investment Group

Claude Hounjet, KPMG LLP

Blayre Joa, Regency Advisors

Tracy Kendel, Legal Assistant/Paralegal, Fairway Divorce Solutions

Monica Kreuger, Global Infobrokers

Dr. Dee Dee (Shirley) Maltman, 8th St. Mediclinic

Paul Magnuson, PK Sound (Calgary, AB)

Silvia Martini, Interlink Research Inc.

Jennifer Mason, Prairie School Division

Bernie Ness, Saskatoon Regional Economic Development Authority (SREDA)

Shawna Nelson, Sheraton Cavalier Saskatoon

Shelley Novakoski, Damara Day Spa

Maria Rideout, Lloydminster Catholic School Division

Ainsley Robertson, co-founder The Princess Shop, Clio HQ (Vancouver, BC)

Rashelle Sarauer, MNP LLP

Kezia Sonntag, Concentra Financial

Alixandra Stoicheff, MLT LLP

Bobbi Taylor, artist

Wanda Underhill, Rouge Gallery

Brittany Walter, KPMG

Sara Wheelwright, Trusted Saskatoon

The Princess Shop Sponsors
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The Princess Shop Sponsors
The Princess Shop Sponsors
The Princess Shop
our location
12 - 1622 Ontario Avenue
Saskatoon, SK S7K 1S8
t: 306-222-3311

Kelsey Murphy, Executive Director

Office Hours:
Mondays: 9am - 12pm, 1pm - 6pm
Tuesdays: 9am - 1pm
Thursdays: 11am - 7pm

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